The embed phase is integral to moving change to a successful state of business as usual. In this phase, remember to keep supporting staff through the transition, embedding change takes time.

Key factors

  • An opportunity to review and celebrate successes, alongside reflecting on lessons learned to ensure that staff feel supported, inspired and empowered to continue to work towards the vision for the change.
  • Just like day-to-day working, should continue to foster a culture of openness and innovation, so changes and processes can be review and improvements made. A culture of continuous improvement can thrive when teams are able to share ideas and take risks.
  • Consolidate the change with the team and stakeholders, and ensure working habits and processes are realigned to support the change.

Resources on this page:


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People and Organisational Development

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Cultural Web Tool

  • Format: Video
  • Time to watch: 5 minutes
  • Phase of change: Embed
  • Principle of change: Insight-led

A short introduction to the Cultural Web Tool, including the model that can be used to explore the culture of a team or organisation, and how it can be used to plan and implement change.

Learning outcomes

Understand the Cultural Web's elements of influence and paradigm for any change management situation.

Cultural Web Tool


Behavioural Iceberg model

  • Format: Video
  • Time to watch: 15 minutes
  • Phase of change: Embed
  • Principle of change: Inspire and empower

A short video explaining the Behavioural Iceberg model, which is useful for understanding how individuals may react to change. This video comes from an assertiveness perspective and is most suitable for those wishing to explore their own assertiveness profile.

Learning outcomes

  • Recognise the unseen factors sitting underneath behaviours.
  • Understand the impact that beliefs and values can have on communication, including how an individual delivers and receives messages about change.

Behavioural Iceberg video


Training and workshops

If you're in a leadership or management role, you may want to develop a range of skills that support you in your role, many of which are core to supporting change:

More resources

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People and Organisational Development

[email protected]